I'm sure you've already heard about Just For You, the new book that Sarah Markos and I wrote together. We're halfway through a month-long blog hop that includes most of the talented project designers. So, I'm not going to talk about the book today... I'm going to talk about our launch party last night!
A launch party is a great way to introduce yourself to people in your local sewing community, whether you are a book author or reader. Sarah and I are lucky enough to be friends with the owner of Sew Central, a fabric and quilt shop in Merritt Island (Florida). She graciously agreed to let us use her shop as the location for our party and she helped spread the word through flyers in her shop and her newsletter.
I promoted the party through my personal facebook page (where most of my friends are local) and a bit on the SewCanShe facebook page.
Once everything was set up and people started arriving, we helped break the ice with a make & take. It's the same Foxy Cell Phone Cosy that I taught at Quilt Market last month.
Do you recognize Bonnie Ferguson of Fishsticks Designs smiling over there? She has a project in Just For You, and I'm so glad she came to the party.
If they live nearby, inviting other collaborators (designers, photographers, etc.) to your book launch party is a great way to give them a publicity boost, plus it makes you look so well connected. :)
If possible, don't forget the treats! Some fabric shop owners, may not be happy about food and drinks, but thankfully Ellen didn't mind. Sarah made the cutest cookies that look just like the 6-gored Night Circus Skirt out of the book. She's bakes and sews, lol.
Let the guests sew and chat, chat and sew. That's the entertainment.
And be sure to send them home happy! Here's a picture of Lesa, Jill, and Kim wearing the Infinity Scarves they made at the party using knit fabric purchased there at Sew Central. We also gave away a handful of door prizes including a copy of the book, some of the project samples, and a gift certificate to the shop.
FYI, Kim is also another project designer for us... she wrote the Night Circus Skirt pattern that I mentioned.
This kind of party need not be limited to book authors. Pattern designers could do it to launch a new pattern or line.
So, what have you been sewing up this week? Did you make something with one of my free sewing tutorials or patterns? I would love to see! Tag me on Instagram @sewcanshe.
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